Browsing All Posts published on »November, 2011«

The future is Brand – It’s a Trust thing.

November 16, 2011


Having finished another product strategy meeting with a large IT software company I am spurred to reflect on the core underlying value proposition that much of the debate was blindly flailing around and not quiet pinning down. Brand – The organisational or product Identity, the interaction with and use benefit off which in the eyes […]